The Walt Disney Company hosted it's first-ever AI at Disney Summit for it's global cast members. 2,000 in-person and 12,000 virtual employees attended the summit to learn more about the company's broader AI strategy. The goal was to galvanize the company about how Disney is using AI to boost creativity while introducing cast members to available AI tools for company-wide adoption. 

The visual strategy was meant to inspire and create a future-forward outlook that is always rooted in Disney heritage while simultaneously positioning the brand for what's next.