DESIGN + EXPERIENCE
Bringing swag and brand awareness to an all-new Los Angeles fan hub.
Intuit Dome is a technology advanced, sustainable, fan-first, $2 Billion sports and entertainment arena located in the heart of Inglewood, CA. As part of the official launch in the Fall of 2024, our team was heavily involved in all of the grand opening initiatives. For Intuit's State of the Company address, I created numerous swag concepts inspired by Los Angeles sports fandom, elevated streetwear, and the futuristic architecture of the arena.
The Scope
​
The arena's architectural facade and distinct look immediately set a visual landmark for the city of Inglewood. The arena's futuristic edges and aggressive angle places the diverse and bustling city on the map as a destination for fans everywhere. Rather than creating an all new identity system for inauguration, using the dome itself the visual expression felt appropriate for this creative exercise.
Beyond the Dome
​
To remain inclusive for a broad range of audiences, I also ideated a few options that moved beyond the Intuit Dome structure and more into a space of elevated fan gear. Taking fits and materials from luxury athleisurewear and well known sportswear brands, I designed pieces that used thoughtful placement, scale, and minimalism to bring some of these tasteful ideas to life.
